Vegan beauty is creating a lot of buzz these days. This is a transitional time for people’s lifestyle. With rising awareness and exposure, people are questioning their morals and ethics of doing what they have been doing. People want to know the real outcomes of their actions and this is in a way great thing for one’s personal growth. They want to follow Eco friendly lifestyle with no compromises.
People are questioning the after effects of their actions, they want to analyze the impacts of the things they are doing and they what to know where the ingredients of their food are coming from, what their clothes are made off and what is the origin of their skin care, makeup, home decor is. They have lots of questions.
So, one very important derivative of this lifestyle aspect is “beauty and makeup”. What exactly are you putting it in your skin and body should be very transparent to the consumers. And that’s the catch. That’s how and why “Vegan beauty” is rising above all unethical principals of animal cruelty, animal products and testing on animal.
Vegan beauty comes in the play when; people who are aware and living a conscious lifestyle or following a vegan diet (which is restricting all the animals products and it’s byproducts like dairy, honey, eggs from their diet) because of ethical and environmental issues; are very particular for the beauty products to be also free from the same. It’s holds a very important aspect of their conscious lifestyle.
Vegan beauty holds true and important for the people who ethically and morally doesn’t support any kind of animal products or ingredients to be adopted and perceived by them in any of the form of application, consumption or protection their individual self.
WHAT DOES VEGAN BEAUTY MEAN?
Vegan beauty is the makeup and skincare solutions that uses zero animal derived ingredients in their range of the products. Having said that these beauty lines do not include the products mentioned below and many more.
Carmine (crushed beetles)
Keratin cones from feathers horns and wool of different animals
Gelatin (cow or pig’s bones, tendons, ligaments)
Albumen (protein of egg white)
Awakened (shark liver oil),
Lanolin (wool grease)
Collagen (bones from pig and cattle)
They only focus on plant-based skin nutrients like minerals, vitamins, natural oils and antioxidants. It has been proved that plant-based skincare is gentler to the skins and has less issues with sensitiveness and hydration of the skin.
It should also include the factors of “not being tested on animals ” ethically but there is a blur line here and right now vegan beauty doesn’t necessarily mean its cruelty free because even if the products only have vegan ingredients they can be necessarily tested on animals. People these days don’t take vegan as cruelty free but look for another LABEL in their product which verifies the product as ‘cruelty free’.
WHY VEGAN BEAUTY IS IMPORTANT?
2019 was “the year for vegans” where there was a huge shift of people in the world accepting veganism with all sorts of reasons like health, ecology, ethics and morals.
There is a huge hike in the demand of vegan food supplies. In 2018 alone, vegan food showed the 25% growth in its sales and for the obvious reasons these rapidly popular vegan trend did not go unnoticed from any industries including beauty and makeup niche.
Vegan beauty is more than a beauty choice. It is like a movement of right and wrong. If you are curious and concerned for the things that is happening around your life and you want to make a change in your life and influence the others to do the same then choosing vegan beauty is one of the many aspects that can get you going towards a realistic approach of green living.
It’s important for animals’ rights, animal protection and unethical practices of the beauty and Cosmetic Industries.
WHY YOU SHOULD USE VEGAN BEAUTY PRODUCTS?
Beauty follows the food and there is same line of thoughts of accepting the vegan beauty brand as we accept vegan food or veganism.
There are few aspects by which we can see why vegan beauty is important for someone to accept :
1. It’s better and effective for the skin
2. Vegan formulas contains more vitamins and minerals and antioxidants
3. It’s free from any kind of unethical sourcing of ingredients
4.These products are closer to natural state than the synthetic counter solutions
5. They are soothing for highly sensitive skin types
6. They are free from processed chemicals toxins and preservatives.
Read more : Trending vegan makeup brands for 2020
IS VEGAN MAKEUP SAFE?
There is no doubt that vegan beauty products if done with the right procedure and guidelines is very safe and gentle to the skin. We need to be aware of this fact that not all vegan products are healthy. In a similar fashion not all beauty brands that claim to be vegan not necessarily be very healthy to use it on your skin. Some more; many beauty brands don’t disclose their info properly on their safety standards and their guidelines.
So better to read before you buy and grab your hands on something. Not all organic, vegan and natural beauty brands are the same what they market it to be. Reading the labels and being aware of what is in there is really very important.
There is nothing that can be discouraged about vegan beauty. Nobody wants to harm the animals, ill-treat them and use their body parts to enhance ours. That is why vegan beauty is so important.
HOW TO KNOW IF THE PRODUCT IS VEGAN?
Skincare and makeup are the food to the skin. So how to choose the correct food for your skin. If we talk about certification there is no government certification, but the product can be verified as true vegan if it is run by vegan.org
It is one of the few certifying organizing setups that follow few other labeling like Paraben free, Sulphate free, no animal derived, cruelty free etc.
Many brands self-proclaim their product to be vegan and trademark themselves with the vegan logo, so you should be aware enough to know if the given product is a vegan beauty product or not.
IMPORTANT LABELS TO BE CHECKED ON BEAUTY BRANDS
CRUELTY FREE | GLUTEN FREE | VEGAN | PARABEN FREE | SULFATE FREE | DERMATOLOGIST TESTED
Cruelty free or not tested on animals – label shows that no animal was harmed due to painfully testing or killed to extract the basic ingredients anywhere in the world to make the product.
Gluten free- gluten is a protein found in wheat, barley, rye and gluten free means it’s free from any kind of gluten and it’s by products. This is because some people are allergic to gluten and it’s by product.
Paraben free – Paraben are very widely used preservatives in cosmetics and personal care products like soaps, shampoos, creams etc. It’s to extend the shelf life of a product and prevent the growth of bacteria and fungus. Some people consider it a toxin in the natural skincare range and choose to avoid it completely.
Sulphate free – sulphate are cleaning agents in the skincare range and can cause irritations to eyes, skin, mouth etc. Therefore, many people look for these labels as well in their beauty products
Dermatologist tested – this label denote that the product was reviewed by the doctors who specializes in the skin, hair, nails etc.
ARE VEGAN BEAUTY PRODUCTS THE NEXT BIG THING IN COSMETIC INDUSTRIES?
Today we as an end user are very empowered and informed. We expect all kind of reassurances on safety, morals, quality sourcing of materials and it’s transportation. So vegan beauty fulfills the criteria of first phase of being at least not using animal products and unethical sourcing. It works with the clean process and plant-based ingredients which is one of the few criteria to go with vegan beauty products.
CONCLUSION ON THE USE VEGAN BEAUTY PRODUCTS
We are becoming aware and awakened. We know that animals are not meant to be eaten, they are not meant to a end up becoming a testing kit. They are not entitled to become raw material for our ever-changing fashion (following ethical fashion) and nor they are supposed to be end their life for becoming mixers in our beauty products.
They are not born to entertain us in zoos and be captivated or for exploitation for our workforce. Similarly, they are not ingredients to our beauty formulas because animals are not ours and we have no rights on them..
Therefore, why should you be using something that has killed a living creature, inhumanly extracted the nutrients from it, painfully tested on them and then sold to you with the help of the good looking models and the unrealistic skin standards for your ‘normal’ skin and makeup.
I Mean is this so important ? is this so ethically sound ? Don’t you feel guilty of just rubbing your face with crushed bones and dead pigs and cows to just to satisfy your want of beautiful skin which is anyway a myth.